Helping Inspired Capital Build a Website They Can Finally Manage

Inspired Capital came to Refresh through a referral from another happy client. They were already considering a move to Webflow and wanted a specialist who could make the switch smooth, scalable and well structured.

• The old site was hard to edit, which frustrated the marketing team.
• It ran on an inflexible platform.
• It no longer matched the firm's more refined, evolving brand.

The site was also being redesigned around a new brand direction, so the team needed a reliable partner to bring that vision to life in Webflow.

Refresh handled the entire Webflow build, turning the new design into a functional, scalable site that is easy to maintain:

• 9 custom CMS collections covering companies, podcasts, news, team members and more.
• 6 reusable Webflow components for long-term flexibility.
• Migration and organization of a large content library.
• CMS strategy for a growing archive of media and firm activity.
• A site structure that scales and stays intuitive for the team.

Working closely with Inspired Capital's marketing lead, we refined content structures and made sure every CMS relationship worked as intended. A multi-reference CMS architecture allows rich links between content while keeping editing simple.

The finished site is polished, fast and easy to edit. Inspired Capital runs it in-house and only opens a development ticket when they choose to.

• Mobile PageSpeed from 44 to 72, a 64% improvement.
• Scores of 100 in Accessibility, Best Practices and SEO.

Inspired Capital now works with Refresh on an hourly retainer for Webflow updates, enhancements and troubleshooting. Our teams collaborate through Slack and Monday.com, so expert help is always a message away.