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Thawing Out Icebox: Unfreezing Multi-Location Potential with an Innovative Digital Marketing Strategy

We helped Icebox consolidate multiple location websites into a single SEO-optimized website that showcases every location, driving improved keyword rankings and lead generation through Google Ads.

Industry
Logistics & Equipment Rental
Location
Pittsburgh, PA
Services
  • Website Design & Branding
  • Website Development
  • Ongoing Website Support
  • Growth Marketing
Integrations
  • Webflow
  • Google Search Console
  • Google Analytics
  • Zapier
Icebox website on desktop and mobile, with the headline Icebox: Your Mobile Cold Storage Solution over a riverside city view

(01)About the client

Icebox Mobile Refrigeration provides temporary and emergency cold storage along the East Coast, renting on-demand mobile refrigeration units to commercial and event clients.

The results

qualified leads from five Google Ads campaigns in 90 days
117
new organic keywords gained
1,400+
year-over-year increase in revenue
70%
SEO blog posts written and published
150+

(01)The challenge

A fragmented digital presence

Icebox ran several location-specific websites. That made it hard to keep the brand consistent, measure performance and coordinate campaigns, and it held back search rankings, slowed lead generation and made it difficult to scale marketing into new markets.

Icebox needed:

  • A single website that could scale with the business.
  • An SEO approach built around location-based searches.
  • Paid ad support, plus a steady community presence on social media.

(02)Our approach

One platform, built for local search and growth

Refresh consolidated every location site into one centralized platform built for local SEO, paid search and expansion.

Web & SEO foundation

  • Website consolidation: every location site rebuilt as one scalable, SEO-optimized platform.
  • CMS structure: dynamic templates for current and future locations.
  • Local SEO strategy: geo-targeted keywords and a dedicated service page for every location.

Content + performance marketing

  • Ongoing blogging: 10 SEO posts a month aimed at valuable location-based keywords.
  • Google Ads management: 5 targeted campaigns, with A/B testing to improve conversions.
  • Organic social media: regular posts promoting Icebox's community involvement and seasonal services.
Icebox Mobile Refrigeration website on desktop with every location on one platform
Fig. 01Every location consolidated into one platform built for local search.

(03)The outcome

Growth across search, content and paid

In the first 90 days after launch:

  • 500 new keyword rankings, with 25 keywords reaching page 1 of Google.
  • 40 SEO blog posts targeting high-intent, location-specific searches.
  • 5 Google Ads campaigns that drove 117 qualified leads across all locations.

Headline results to date: more than 1,400 new organic keywords gained, more than 150 SEO-optimized blog posts generated and a 70% year-over-year increase in revenue.

(04)The partnership

Why Icebox continues to work with Refresh

  • Ongoing partnership: Icebox still relies on Refresh for SEO, content, Google Ads and social strategy.
  • Growth-driven approach: campaigns are continually tuned to business goals and seasonal demand.
  • Scalable platform: the unified site lets Icebox expand quickly into new service areas.

Amazing team

Refresh has been an amazing team for us! They run our website, Google Ads and socials. They are always an email or text away! They have been very engaged with us as far as feedback and reporting. I've seen a great increase in business in multiple locations since our switch!
Icebox Mobile Refrigeration logoKelley M.Owner/Operator, Icebox Mobile Refrigeration
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